TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast statio